Wednesday, February 13, 2008

Promax: Good News, Bad News.

For years I ate Promax protein bars like they were going out of style. Double Fudge Brownie, Chocolate Mint, Raspberry Truffle, and Cookies and Cream were all delicious and nutritious. That is, until the FDA made printing Trans Fat content mandatory on all consumables. I’ll never forget that fateful day when I discovered that my beloved Promax bars contained a couple grams of Trans Fat.

Now, did that change anything? Not really. I had been eating them for years, and my cholesterol level is a champ, and they were by far the best protein bar brand I’d ever had. But alas, the mental image of taking in bucket of Trans Fat disgusted me, and so I had to end my relationship with Promax.

Last Sunday Monika and I were at Central Market and I picked one up, just for kicks, to shed a tear and reminisce about the days of old. To my surprise, a cursory glance at the package revealed “all natural” and 0 grams of Trans Fat! Could it be true?! I grabbed a couple bars to see if my old friend had really returned. Well, I just finished the staple, Double Fudge Brownie, and am pleased to report that Promax still tastes better than the alternatives, but not nearly as good as it used to taste. Whereas I used to think of them as “delicious” I now think it’s just “good for a protein bar.” But such is life. Damn you, delicious Trans Fat!

At least Promax is now an option again, and wasn’t banished from my life forever, like Muscle Milk. If you’ve never heard of Muscle Milk, it’s a protein shake loaded with fat, and it’s absolutely delicious. It literally tastes like a milkshake. But of course, all good things must come to an end, and Muscle Milk met its demise in my eyes when my wife sent me an article about how MM gives you brain damage over time. Promax, you were never that bad!

48 Comments:

Anonymous Anonymous said...

Glad to hear that you are back on the Promax bars. We are striving to make them as healthy as possible and as such have removed all artifical ingredients and made them all natural.
If you like the Promax flavors ( Double fudge and Cookies & Cream) and you really want a great tasting protein shake, you should try our Promax Protein shake with 33g of protein, 0 trans fat and 1/2 the fat of the other leading brands. A great choice. You can buy it online at GNC.com and Vitaminshoppe.com

Enjoy
Tim Welch
President
Promax Nutrition Corp

11:28 AM  
Blogger Christopher J. Bottaro said...

"...and Muscle Milk met its demise in my eyes when my wife sent me an article about how MM gives you brain damage over time."

Whoa whoa whoa... hold the phone. I read that article you sent and it's "speculative" at best. The guy made stretches to draw the conclusions he did, all the while making liberal use of words like "may", "might" and "potentially".

Also, what credentials does he have? He's just a personal trainer with a blog. Furthermore, that post was pure sensationalism, which imo, taints his credibility even further.

Btw, artificial sweetener has been PROVEN to cause cancer. Oh and yellow die number 9 (or whatever) makes you impotent.

I'm all for natural foods and don't contest that they are always better for you... but that article was more or less over the top with sensationalism and straight up fear tactics:

"Dangerous Creatine: Now With 80% More Danger!"

"It's recently been reported that the correlation between homocysteine levels and cardiovascular disease isn't as strong as once thought — ... To put it bluntly, this weaker correlation means that you're not quite as likely to die as once thought from consuming this substance."

"For the record: screwing up our nerve signals is BAD. Messing with our brain is BAD."

"Bullet (Points) on the Brain"

Also some of the comments site counter studies that say it's actually good for people (cardiac patients at least).

12:16 AM  
Blogger Christopher J. Bottaro said...

Btw, Muscle Milk hasn't contained glycocyamine since early 2007.

Glycocyamine being the alleged brain exploder or whatever.

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